{ "title": "Kruidvat opent tweede winkel in Mechelen-centrum", "modified_at": "2026-11-10 10:43:48", "published_at": "2026-11-09 13:33:00", "url": "https://kruidvat.prezly.com/kruidvat-opent-tweede-winkel-in-mechelen-centrum", "short_url": "http://prez.ly/Cdpe", "culture": "nl_BE", "language": "NL", "subtitle": "Nieuwe vestiging in een opvallend pand aan de IJzerenleen", "slug": "kruidvat-opent-tweede-winkel-in-mechelen-centrum", "body": "

Mechelen, 10 november 2026. Kruidvat opent vandaag een nieuwe winkel aan de IJzerenleen in Mechelen. Het is, naast de bestaande winkel op de Bruul, de tweede vestiging in het stadscentrum. Zo spreidt Kruidvat de drukte in het centrum en optimaliseert het de winkelervaring van zijn klanten.

De nieuwe winkel krijgt een plek in een pand met een opvallende gevel, in een van de mooiste straten van de stad. Kruidvat neemt namelijk de panden op nummer 22 (voordien Europabank) en 24 (voordien Optiek De Roos) over en maakt er één grote winkel van.

Bert Verhoef, Managing Director van Kruidvat België: “Onze winkel op de Bruul is vaak erg druk. Met deze tweede winkel op een paar minuten wandelen, spreiden we die drukte en geven we onze klanten in het centrum een aangenamere winkelervaring.”

Het volledige aanbod op 258 m²

Klanten vinden er hetzelfde assortiment als in de andere Kruidvat-winkels en combineren een bezoek aan Kruidvat makkelijk met hun andere boodschappen in het centrum. Zoals in elke Kruidvat-stadswinkel krijgt make-up een prominente plek.

Een ervaren winkelmanager

Sara De Vos leidt de nieuwe winkel. Ze is nieuw bij Kruidvat, maar brengt zes jaar ervaring als winkelmanager mee. Haar team telt vijftien medewerkers: tien vaste medewerkers en vijf jobstudenten.

“Als je een team van 15 mensen moet aansturen in een winkel zoals deze in Mechelen én een optimale winkelervaring voor klanten wilt garanderen, dan wil je iemand met ervaring. Dat profiel hebben we met Sara gevonden”, zegt Bert Verhoef.

Verdere groei in de regio Mechelen

De opening past in de groeiambitie van Kruidvat in België, waar de keten gemiddeld twaalf nieuwe winkels per jaar opent. Ook in Mechelen zal Kruidvat nog verder uitbreiden: op 25 november opent de keten een nieuwe winkel aan de Zemstbaan, net buiten het stadscentrum.

Feestelijke opening met kortingen en gratis producten

Kruidvat verwent de eerste klanten met een reeks openingsacties. De eerste tweehonderd klanten die voor minstens 10 euro kopen, krijgen een goodiebag. Van 10 tot en met 16 november krijgen alle klanten 20 procent korting op een product naar keuze. Klanten met een geactiveerde klantenkaart drukken er bovendien vijf foto’s gratis af, en op de openingsdag krijgen ze 50 procent korting op artikelen van het eigen merk Kruidvat.

Praktische info

De nieuwe Kruidvat-winkel ligt aan de IJzerenleen 22-24, 2800 Mechelen. De winkel is open van maandag tot zaterdag van 8.30 tot 19.00 uur en op zondag van 13.00 tot 18.00 uur. Wie met de auto komt, parkeert in Q-Park Bruul of in de omliggende straten.

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\"Sander
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\n Sander Khouw\n Public Relations, AS Watson Benelux\n \n
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\"Julie
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\n Julie Galot\n Consultant, Brum Smith\n \n
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